5) The final post-social-media-collage

Starting out, blogging was like pulling teeth for me. While I have ideas, opinions, and the desire for personal expression, I always channeled them into my art projects, as a Communication Design student and prior. After arecent transfer into the Mass Communication college with a focus in Advertising, I have discovered the great importance of one’s personal brand, in any aspect. That is, the ability to successfully get one’s name and specialty to it’s designated audience or consumer, and in an attractive, appealing manner. It is important to do your best on anything you want to associate with your brand, whether it’s for business or social exposure, especially if it will be published publicly.

I’ve learned a sizable amount about Twitter, associating others in your posts, cross promotion, tags & hashtags for relevant and related subjects, the importance of noticing and acknowledging others’ work when trying to push publicity on your own, and most importantly networking, especially in person. I’ve tried to make an appearance and meet students and officers in a variety of clubs associated with Advertising, including Texas State’s Ad Club– part of the American Advertising Federation, KTSW 89.9 FM- the official radio station of Texas State University, and AMA– American Marketing Associating.

web-browsersI’ve also been introduced the the history, regulations, ethics, and methods of idea sharing of the internet, as well as the fragility of protecting an individual’s work from plagiarism and of protecting one’s privacy.

I’ve learned how read and write basic HTML and CSS coding, which I may or may never use again, who knows? I’ve explored useful and informative social media networks, such as Yelp. The site I found most useful however, is Storify. It acts as a social media portfolio of all the KTSW activity I’ve covered over the last semester, and will
continue to cover in the upcoming summer and fall semesters.




4) YouTube video –MR Fest 2014 Poster FINAL

I will be highlighting MR Fest 2014, which took place last Saturday, April 26th, in venues all over the San Marcos square. This year we had an awesome line up posted on Do512, and a facebook page to keep you in the know.

I have a video of a FOX 7 interview discussing the 7th annual MR Fest… but I figured, who better to tell Jon Zmikly and the FDOM class about MR Fest, than in fact Jon Zmikly himself? The video I am using is of Zmikly interviewing the KTSW Promotions Director, Mairin Heard, about the upcoming 2nd annual MR Fest in 2009.

Although the festival has grown significantly since then, the main idea remains the same, and I think the Studio B interview does a nice job of describing the event.

The following KTSW tweet contains a link to where our current Promotions Director, Dany Recio, talks about MR Fest 2014 on Good Day Austin. Following the interview, MR Fest band Ghostbunny performs their song “Please Don’t Call Me Lover”. [or click here]


3) Photo slideshow–

The following is a photo slideshow of in-studio performances that have taken place in the KTSW studio over the last semester. They can also be found in the Other Side Drive In-Studio album. All photos marked with the blue Other Side Drive automobile are pictures I have personally taken.

This slideshow requires JavaScript.



2) Storify-

Storify lets you tell Stories with social media and embed them on your blog!

My Storify consists of social media posts I’ve contributed for the Other Side Drive program on KTSW 89.9 FM, the official radio station of Texas State University.

Call in!



1) Happy Marathon Blogging Monday!

Today I’d like my broad landscape of Adventures in Central Texas, and zoom in on a topic that is of much interest to me, the spectrum of local music in our own backyard.

I’m not referring to ACL or SXSW, but simply the bands and musicians who claim their roots in Central Texas, most predominantly the Austin area.

This semester, I have taken up a position at the Texas State University radio station, KTSW 89.9 FM, and I contribute the social media for their program Other Side Drive.

KTSW 89.9 FM the other side of radio

I really enjoy the position because we are consistently scheduling on-air interviews and performances, and I have the opportunity to research and promote our guests on multiple social media faucets, and later meet and photograph their in-studio performances. I’ve learned so much about local music, social media, and radio.

In my next couple blog posts, I’ll dive into the local artists we’ve had the pleasure of hosting, a preview of the studio, and highlight the upcoming My Radio Festival (or MR. Fest) hosted annually by KTSW.


5) [Disclaimer: No actual app exists, meant for a social media project.]

App created using

I know you’ve all been eagerly waiting, and here it is! The official Adventures in Central Texas app has hit the markets, and is free to download! Most of you adventurers out there don’t have reliable internet for your laptops and tablets when you’re in between home and your exciting destination. I don’t want you getting lost or misled out there, especially if you’re planning a trip over multiple days! This app is here to solve that problem, and much, much, more!

This is what to look for when you search “Adventures In Central Texas” in the Apple App Store for iPhones and iPads, as well as Google Play, and the Amazon Appstore, for the Android market.

Screen Shot 2014-02-26 at 11.27.06 PM

This app, though simple to use and easily navigable, is highly versatile. Features such as News Feed,

Simple Text, Gallery, Crowd Pics and a Poll, provide destination ideas, helpful tips and opinions from previous travelers, and allow for the future satisfaction of ACT app users. It also provides a sense of community, so all my fellow adventurers can share the pictures and stories from their own Central Texas travels.

Screen Shot 2014-02-26 at 11.27.32 PMScreen Shot 2014-02-26 at 11.28.56 PM Screen Shot 2014-02-26 at 11.28.38 PMScreen Shot 2014-02-26 at 11.29.14 PMScreen Shot 2014-02-26 at 11.28.22 PM

SXSW: South By South West

4) South by Southwest is a collaboration of interactive, film, and music festivals that take place every spring in Austin, Texas. It has been growing in size and recognition every year, since its origins in 1987. People come from all over the world, and all walks of life to contribute, perform, and observe. SXSW annually hosts some of the world’s most innovative and knowledgable minds. Its success has inspired the birth of many similar festivals.

5) SXSW originally began as a music festival and conference, and was created to help local musicians reach out to a larger audience. To successfully draw interest from sponsors and spectators, the festival would have to appeal to a national and international audience. Due to the nature of the city, and its responsive interest and support for new music, Austin has captured the interests of music industry and music fans alike.

The SXSW Interactive, Film, and Music festivals are organized independently, but are run in a sequentially order, and have their own starting and ending dates. I assume this is to avoid detracting or overlapping from other genres of interest, and it allows all participants get a fair amount acknowledgment for their work.

There are so many free events and performances, along with free food, drinks, and other goodies, the only expense you’ll have to pay is the gas and parking to get there!

Most music events are unofficial and require only an advanced RSVP, not an official badge. They are concentrated in downtown Austin at a host of venues. There are many websites that list the daily events, and are extremely helpful. I recommend and Bring as few things as possible, only the necessities! Many of the events are 21+ so be sure to check before you go!

Mark your calendars! This year, the dates are as follows: Interactive from March 7–11, Film from March 7–15, and Music from March 11–16.

[Here is some additional information straight from the source, to better your knowledge of the infinite events offered, from a surplus of subgenres. This will help you more efficiently plan your personal SXSW experience.]

MUSIC: “South by Southwest (SXSW) Music and Media Conference, the world’s leading music industry event, offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo and other conference activities at the Austin Convention Center. At night, the absolute best mix of musical performances from over 2,200 regional, national and international acts take place at the SXSW Music Festival. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. SXSW Music is now in its 28th year.”

“About SXSW Music”. Retrieved from

FUN FACT: “Austin’s boasts a very eclectic music scene and encompasses a wide variety of music including country, folk, jazz, blues and rock. Central Austin boasts more original music nightclubs in a concentrated area than any other city in the world.”

“History”. Retrieved from

FILM: “Every March, creatives of all stripes gather in Austin to witness, inspire, and share the visions that will galvanize the filmmakers and ideas of tomorrow. The SXSW® Film Conference & Festival champions the vitality, innovation and opportunity that drive entertainment and media, and boldly tackles the evolution of all aspects of “film” today, down to its very definition.”

“About SXSW Film”. Retrieved from

INTERACTIVE: “The 21st annual SXSW Interactive Festival returns to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. Join us in March 2014 for the sessions, the networking, the evening events, the 17th Annual SXSW Interactive AwardsSXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade ShowSXSW Create, the Digital Creative Job Market, cross-industry conversations with attendees from SXSW Film andSXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.Launched in 1994, SXSW Interactive has changed a lot and covered a lot of ground in our first 21 years. We have also been lucky enough to enjoy tremendous growth — both in quantity of registrants but also in quality of experience (which is ultimately a much more important measure of success). Through all these changes, however, our commitment to innovation, inspiration and creativity has remained remarkably consistent.”

“About the 2014 SXSW Interactive Festival”.

Retrieved from